Back in the 70's and even 80's such underwear was a shocker! At least in my experience, it was pretty much tighty whities all the time, so to see these bikini-style or at least the high cut briefs with such an unapolegtic POUCH was astonishing to my horny self in that era. I wondered if the clerks at Macy's and Sears etc knew I was now actually CASUALLY roaming the store and just HAPPENED to find myself in the men's underwear dept but rather was trying to disguise my fascination with underwear that bulged like that.