Last time I bought one in a sports shop (about 10 years ago) I spent a while trying to find the jockstraps, then saw that they were on a display behind the cash desk. So I had to ask the guy (in his 20s, I'd guess) to get me one down. He'd no idea what a jock is. I had to explain - and I think we had to get one out of the box so I could see what the pouch was made of. By the time I'd paid, there was an interesting bulge in his uniform trackie bottoms.

I always wonder if he took one home later ... These days, I usually buy online as the choice is better, and if I want something other than white, then that's the only way.