I don't know the guys you mentioned but if I never hear the word "alpha" again it will be too soon. Yes, some people are natural leaders, but it's just that - natural. Just like a guy is not automatically a dom because he bought a pair of leather pants and waves around a candle. Anyone trying to buy a course in it is on a hiding to nothing.
Maybe there is the potential to offer a confidence boost to some men, but honestly the only examples *I* have seen of it have been based on false bravado, manipulation and playing on the insecurities of others. With a deeply misogynistic vibe.
I understand men wanting support and a sense of camaraderie, I do and I do think that can be lacking for some men. I also think a lot of men are unsure of where they fit in in the world and the internet and porn has skewed their perspective.
But those sites/philosophies/groups are toxic in my opinion and only serve to present women as "other" rather than we're all just human beings. The attitude towards women is unhealthy and some of these guys finding their "tribe" is unhealthy - for them and women in general.
Dating has knockbacks and embarrassments and disappointments... But that's a rite of passage. You can't circumvent that by behaving like some fictional "alpha" and manipulating women to fall at your feet with any degree of success (no matter what some of the guys here say).
I pity the man who tries to neg me.
I think guys who seek this stuff out would just be better off getting to know women as people first - without an agenda. Quiet confidence and likeability go a long way. Keeping up an act must be exhausting and prevents a genuine connection.
And speaking for myself, I enjoy the differences between men and women - mental and physical. My lizard brain whispers in my ear often. BUT the approaches of trying to expound upon that through some kind of subliminal manipulation just make me far less likely to act on it and wary of sharing my thoughts. I know when I'm being manipulated and it's a complete turn off.
Well... I didn't know I had that much to say about this topic!