Wow, that article is such a load of crap! It's not about appearance. It's all about SELF-CONFIDENCE. I guarantee that a straight ugly guy with loads of self-confidence who THINKS he looks attractive will have a lot more sex and more female partners than a straight handsome man with low self-esteem.
There are two obvious reasons for my hypothesis: 1) A person with self-confidence is just more attractive and more fun to be around and will attract more potential mates; and 2) The self-confident ugly guy will just naturally be more extroverted and daring to go out and meet lots more people, which will naturally broaden his potential for a mate or sexual partner; while the handsome guy with low self-confidence will naturally be shy and afraid to meet people, so that will lessen his ability to cheat or leave his spouse.
The article is just another lame-ass attempt to coddle the majority of guys who are average-looking or ugly. And it's also another attempt to convince hot-looking women to choose average-looking or ugly guys. I really hate the media, and especially the old-boy network of horny, old, perverted, male losers who control it! I just hope women will eventually wake up and wise-up to the fact that their sex drives are being manipulated by the nerdy male geeks who control society through biased propaganda.