It's funny how often the idea of starting a thread about cosmetics has occurred to me, but for whatever reason have never done so: guess a search could have eliminated the question
Personally, I don't "get" cosmetics. To me, it's something sold to women who have been raised from birth that they are not good enough the way they were born. My mother would never dream of leaving the house without, as she put it, "putting [her] face on", and it was a lengthy and occasionally painful process. But even at the height of the 60s, she never went to the extremes I see around town here in SoFla.
I used to work for a woman who was smart, attractive and very toned due to having been first an aerobics instructor then a yoga instructor (plus maintaining a strict high-protein, low-fat diet). Her usual work outfit consisted of something Lycra under something billowy like cotton or linen (substituting wool in cold weather). She was frequently barefoot unless she padded around in socks: she never wore shoes. It was her store and she worked in an office all day.
She never wore make up. I was very used to seeing her completely plain (unpainted) face covered with freckles, her naturally pale lips and gray eyes left as-is. Her hair was in one of those wash-and-go cuts that was medium-short and extremely low maintenance, her nails were short and matte. Her accessories (when she wore any at all), were extremely understated and she never smelled of anything in particular.
Then, just once, she had a meeting with some investors downtown. She wore a tight-fitting suit of some elasticized material, a camisole underneath, hose and heels (!!); her face was transformed by a full application of "face": foundation, rouge, eyeliner, mascara, lipstick...the works. Her perfume gave me an instant, mild headache around the temples and lingered for what felt like the entire afternoon.
My first, gut response was VaVaVaVoom, but she looked so unlike herself that, for just an instant, I thought she must have been someone else. She even had oversized earrings on and was carrying a purse (instead of the usual briefcase). All I had to do was give her a certain incredulous look for her to explain that, much as she hated it, she had to "play the game".