I don't think we'll ever know the full story, but the general idea is a lot of the Jersey crew and Gymshark affiliates were in a "partnership" with a powerlifting coach Elliott Atwell. While there's been a lot of allegations about steroid use, what the gym guys were willing to claim is Atwell asked for nudes and videos of them doing sex acts in exchange for sex toys, film equipment, and other stuff. Most likely that's where the Qwin, Dylan, and David leaks came from though we can't be 100% sure. Atwell meanwhile is now indicted and I believe arrested in federal court over mailing Viagra to a minor who he was coaching in weight training, so I have no reason to think the broader sex act for goodies relationship with the whole group alleged isn't true.