I agree. I think it may have been down to the financials. Yes, they may have been friends (maybe more of work friends), but when it comes to money sometimes friendships go out the window lol. It’s actually how some end, even families when they fight over money. It’s all about the Benjamin’s.He and his wife basically didn't tell him because he may have turned around and said it was a dumb idea, wanted changes to the idea, wanted a subsequent producer credit and also part of the financial cut.
As said, it doesn't matter now as it got canned.
Maybe Jared would have said to Jensen our show's motto is 'no chick flick moments' and this project you two have hatched up in nothing but chick flick moments. It's totally against the Supernatural milieu.