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Right he isn't. So he isn't gay baiting in the traditional sense. The issue is that word is more flexible than a contortionist on this site and has different meanings to different people.But is he pretending to be gay? That’s the differentiation.
For some. Making content that (mainly) appeals to gay men (for the purpose of making money) is also baiting so I guess by that standard he is baiting for those people I assume?
While I certainly agree he is making content targeted for men as opposed to women. I don't think that makes him a bad person. He is just an opportunist (trying to maximise profit) which I guess isn't considered 100% moral to most people? Lol Idk. Whatever. I don't think this individual case is that bad. He hasn't been knowingly dishonest at any point afaik.