I prefer it.
Whether it's a direct approach or an indirect approach, where the woman conveys in some way that she wants me to ask her out, it shows me a lot about her and how she feels about herself.
In my opinion, it takes a confident, self assured woman to put herself forward like that and those qualities are very attractive to me.
I've also found that they're much more likely to be honest and genuine by nature, which again is very attractive. I'm not into drama.
It also means I'll open up more quickly to her as, in most cases, women get many offers and she's chosen to decline those offers and pick me. No need for games, which I'm no good at and not interested in anyway, as the lines of communication are open from the start.
I know some guys don't like it because of the 'thrill of the chase'. For me that's a game I have no interest in playing. The thrill of love and sex beats the thrill of the chase any day.