Are sports/actors endorsements effective?

[13788]

Mighty_Joe: A friend and I were discussing the Kobe Bryant thing where he might lose product endorsement status and loss of revenue....as if he needed it! I say that my buying of a product does not come because so-and-so says it is good, and I'd rather be able to buy an item at a cheaper price if the company did not spend mega-bucks for advertising payment. How do you feel?

 

[13788]

7x6andchg: Mighty_Joe:

I think, IMHO, that it matters more to the 18-24 demographic than most others...and that (the Gen "Y" group) are starting to come into their own now....

Maybe it has something to do with a lack of role models otherwise within that age group, perhaps?

Just a thought...

7x6&C

 

[13788]

aj2181: Kobe did lose some of his endorsement contracts. He lost Coke, more specifically Sprite, although they deny that it's because of current events. (He he yeah right)
He got dropped by another company but I didn't catch which one.

 

[Pecker]

Kobe's still eligible for the Trojan contract.