By using clickbait titles and he already knowing there's enough gullible gay men out there who will keep paying him out thinking that every time they buy anything new from him, it's going to be something completely different than they've ever seen before. So because of that, why would he show more.
He's just doing exactly like Jordan Torres, Jake Bentz, and so many other guys out there. All these guys are making exactly what they want to off of doing nothing but giving the bare minimum and nothing more than that.
But guys like Ben, Jordan, Jake and whoever else don't care. That's why I stopped spending money on onlyfans content even if it was on a guy who does show and do everything. No matter what they show it's just the same repetitive thing over and over again.