I’ll add my two cents..
Ethan is a slut. Ethan is an artist. Ethan is lazy. Ethan doesn’t want to be fake. Ethan is not sure what to do.
A lot of influencers who start an onlyfans are usually unsure as to what to do with it really. They love the money undoubtedly but surely are always a little scared that once they show the goods, everyone will just leave; and from there, they are basically “type-cast” as a person who sells nudes. So getting 1000(s?) dollars or so for a sponsored post for cat treats is no longer an option.. So many use PPV content to increase their revenue, decrease their exposure.. no pun intended, all with the hope of not having to commit to an life of selling nudes. Once they have a steady audience with monthly income they are happy with, many of them transition away from ppv content.
He probably likes to think of himself as an artist - which is why he is going for this artistic aesthetic. Buuuut he is also a slut, and has to repress this more sexual side of himself for the sake of ‘Mark & Ethan’. He is also a bit lazy, and doesn’t really want to do the influencer grind anymore. Ultimately - he is trying to figure out what to do with his life.
Now for some hot takes: this could all be a big middle finger to Mark, or perhaps even a challenge to Mark along the lines of ‘would you want to be with me if I was a slut who sold nudes?’ I think it’s even possible that Ethan wanted “Mark & Ethan” to transition to onlyfans (obvs they would have been able to just print money if they had done so). Or maybe they are just over and done with and grew apart of other reasons.