Ethan is an example of someone who is approaching a point in his life where being an instathot or YouTuber is increasingly unrealistic. As he gets older, social media will not provide the same levels of income that it did when he was younger, because his audience will invariably grow up and move on. Since he graduated university he has not gained any experience in any meaningful long term occupation. Very few social media influencers make it into a long term career. Mark may be one of the few as it appears he is a talented photographer and videographer. Ethan is not. Maybe this is why he has decided to start OF. But even this has its limits.