i mean, it's an obvious marketing tactic. by saying he'll get an onlyfans if the podcast gets more listeners than a podcast of someone everyone hates will drive his audience en masse to listen to it. even if his audience somehow managed to overthrow the number one spot, he could still keep up the promise, because he'd just be starting an onlyfans. he's not saying he's gonna be naked or have sex on camera, just that he'd start one, and he could literally just make an account with a free subscription where he uploads his videos but without swears being censored. and his audience would laugh and talk about how amazing of a twist that was