Which do you think is most important, although I prefer to be loved (I'm a selfish, pampered, bitchy, little thing) I think it's more important to love. I think loving promotes more spiritual growth, being loved can just mean accepting that love, whereas loving can mean changing things about yourself, being altruistic, giving, listening more and lots of other things that are positive, but it can also mean jealousy, paranoia, fear of losing the one(s) you love and the ways we have to deal with those negative aspects of loving can be painful but rewarding.